Medical Marketing Tips How to Use a Blog to Promote Your Medical Practice

If you are a doctor and youre not blogging, the question is: why not? Blogging is a powerful method of medical marketing that helps you get your name out there, connect with potential patients, and generate more business. You might be wondering why on earth you would take time out of your busy schedule as a physician to write for free. Well, heres why.

For one, if youre far too busy to blog yourself, you can always hire a ghostwriter to write your blog posts for you, and then review each blog post to ensure that you approve of its content and request changes if necessary. Secondly, blog posts arent difficult to write. Even if you just take 30 minutes out of your day, you can write a pretty decent blog post. Blog posts tend to be shorter than other kinds of online articles, and they are written in a casual tone.

Surely, you already have a website for your medical practice. If not, you absolutely need to get one. In this day and age, in order to attract new patients, its essential for a portion of your medical marketing campaign to be conducted online. The majority of adults search for health information online and when they need to go to the doctor, they do a quick online search to find doctors in their area. You need to make sure that you have a search engine-optimized website that people can find when they search online. People are more likely to trust you and choose you as their doctor if you have a presence online. Blogs help you expand that presence and give your practice more credibility.
The main purpose of having a blog is to connect with your patients and potential patients. Now, clearly, you wouldnt use a blog to talk about what happens in your practice or how your day was. However, you could use a blog to discuss the latest treatments in your field, recent medical breakthroughs, and other general information. When people browse online for medical information and find your site, they are likely to trust you as a good source of information since you are a doctor. This helps you build authority within your medical field as well as online.

Another important benefit of blogging is that you can connect with your readers on a personal level. Your blog readers will comment on blog posts you write that they find interesting, and you can then respond to their comments. As a result of blogging, you can connect with your patients and potential patients. People will think of you as a friendly, approachable doctor rather than one who is too busy to give them the time of day. This personal connection is important because it helps you attract more patients to your practice.

Blogging is also beneficial because it gives your online presence a major boost. People arent the only ones who love blogs; search engines do too. Blogs are constantly updated and the search engines like content-rich sites that are fresh and frequently updated. Furthermore, a blog connected to your main website makes it easier for search engine robots to crawl and index your site. And most importantly, content is considered king online. Both people and search engines love great content. Great content attracts links on other relevant sites and blogs, which then leads to a higher search engine ranking. Search engines judge the popularity and relevance of your site based on the number of links back to your site that accumulate on other websites.

Blogging also makes it easier for you to participate in social media because you have something that you can immediately share and use to attract attention to yourself and your practice. By joining a site like Twitter, you can post updates, or “tweets,” each time you write a new blog post. If the blog posts are good, other Twitter users will “re-tweet” them and spread them across the twitterverse. Social media marketing is like word-of-mouth on steroids, and when used properly, it can catapult you to both online and offline fame.

So, what are you waiting for? If your medical marketing plan doesnt include blogging, consider adding a blog to your current website. The more you update the blog, the better, but you can even update it as little as once or twice per week if you are too busy to dedicate any more time to it than that. There are a number of doctors and hospitals that have used blogging and social media to generate publicity and attract new patients, and you can do the same. Start a blog today if you want to increase awareness about your practice and generate publicity both online and offline.

Medical Tourism

Medical tourism is the process of traveling abroad in order to receive medical care, be it cosmetic surgery, heart surgery, breast implants, a hip replacement, or dental work.

Rising health care costs and longer waiting times in the western countries like United States, Canada, and UK etc. are inducing patients to seek treatment overseas. While U.S. consumers are concerned mainly with the exorbitant cost of health care, Canadians are more troubled by wait-times for certain treatments. Indeed, approximately 1 million Canadians claim to be experiencing difficulties in access to care. As for UK, it is believed that more than 50,000 people from the UK travel for treatment abroad because of high medical care costs in UK.

Medical Tourism in South Korea South Korea has been growing as a tourist destination of choice for health and vacation because of their world class physicians, modern technology, and unique caring and compassion at great values for money at a fraction of the cost in the west. The country is home to some of the best hospitals and stand alone Specialty clinics in the world, offering world-class expertise, state-of-the-art facilities, and the warmth of hospitality. Also, some of the world’s best spa retreat resorts and tour destinations can be found in this part of the earth. Additionally, it’s not unusual to find plus accommodations, foreign language translators, and other amenities at some of the major facilities.

South Korea has made its initial foray into the lucrative market of medical tourism by launching the Council for Korea Medicine Overseas Promotion. Funded by the Government and 28 private hospitals, this organization will market medical packages to foreign patients seeking affordable health care. The Council has initiated a set of measures to promote the medical vacation industry by aiding hospitals in their marketing strategies. In this way, South Korea can generate greater overseas awareness of the country’s medical and tourism offerings. According to a Council official:

The average charge for an in-patient visit in a US hospital is dollar3,762, which is 13 times higher than in South Korea.

The average charge for outpatients in the US is dollar13,000 which is 9 times higher than in South Korea. South Korea’s affordable health care system has seen the number of foreign patients rise from 10,000 to 13,000 in just 2 years. With all these added measures in place, South Korea is on its way to claim its share in the prosperous medical vacation business

Benefits of Medical Tourism Health care costs are constantly on the rise in countless Western countries. In the US alone, it is already a multi-billion dollar industry that shows no sign of stopping (worldwide it is over dollar3 trillion US). But why pay exorbitant prices at home when you can travel abroad and receive the same treatment (if not better) from a fully certified medical facility for a fraction of the price?

What is a Medical Coder

The medical coding career is indispensable to the health care industry. A medical coders job is to report services and products provided by health care providers (such as doctors offices, hospitals, etc) to the health insurer of the patient. It is necessary to report this data in a very organized and specific manner. This is why it is important for the coder to have some sort of medical coding training.

With medicine not always being an exact science, medical coding gives it a way to be more cut and dry. In an attempt to make it more exact, the coder will convert the doctors notes, laboratory tests, requested imaging studies, and other tests into code that is usable and understood by the health insurance companies. It is vital that the medical coding specialist know enough about anatomy and medical terminology to be able to convert these notes into code. It is also vital that the coder be familiar with different types of insurance policies and companies, as the protocol of coding will be slightly different for every company and policy.

The codes used are very important for multiple reasons. One reason being that in order for there to be a system that health insurance companies can comprehend, there has to be a set standard. With this set standard they can then charge the appropriate amount to the patient and to the health care provider. Along with this responsibility, a coder may also have the responsibility to be an advocate for the care provider and patient in times that the patient requires necessary medical assistance. If the claim submitted by the coder is denied by the insurance company, it is also their job to re-file and audit those appeals.

Another reason the codes are important is because the data will eventually be used by both local and federal government for research. As a medical coder your job will help governments and researchers develop treatments for conditions that may not have enough information to make accurate conclusions on yet.

Medical coding is a profession that is absolutely vital to the health industry, because ultimately it cannot survive without someone handling the finances. The demand for jobs in the medical coding field seems to be increasing, along with the average salary which is strong despite the countries current financial uncertainty.

What To Expect Working As A Medical Coder

In the healthcare industry, you come across millions of different diseases, all of which have different symptoms and treatments. Without a proper system, it can be very hard to keep track of all these aspects and manage them effectively. Moreover, there are many players in this field such as the doctors, patients and insurance companies, and there needs to be a system to decide how much money has to be transferred from one to another. This is where medical coding comes in.

Working in the field of medical coding includes organizing all the diseases and the related information in a proper numerical format. There are many coding systems that are in place for different aspects of health care such as diagnosis, treatment and requirements. The way you code this information depends on where you are working and what you need to determine after coding. Regardless, medical coders have to group diseases into different categories and then make sure all the payments are made according to these classifications.

Education is very important for working in the field of medical coding. Medical coders who are well-educated and have a master’s degree earn much more than those who only have a bachelor’s degree. Therefore, it is necessary to get a good education if you want to excel in this field. There are many colleges that are now offering good degrees in this field, so these should be considered. Once you have some experience and all the knowledge you need, you can take the certification exams, which are organized by the authorities. Once you are a certified medical coder, you can start your career officially.

The best part about working in this field is that you have a lot of choice. There are many places that you can work such as hospitals, nursing homes, clinics and outpatient centers. This means that you do not have to confine yourself to one particular job setting, and you can also rotate from one setting to another till you find one that suits your preferences. Moreover, you can even be employed by insurance agencies and law firms that deal with medical cases.

The final option is to go for a specialization in one particular field of medical coding if you feel that you are inclined to it after gaining some experience. This will allow you to focus solely on the field of your choice, which is a great aspect of this career.

Chicago Medical Malpractice Attorneys at Lane and Lane

When it comes to Medical Malpractice, individuals understand that it is nothing short of a delicate matter. In all sides of the story, every party will feel fragile and wronged, but of course, the victims are always effected the most, and in many cases, they have been wronged, and mistreated, which is why the outcome of a situation has led them to take or seek out a Chicago Medical Malpractice Attorney, to see if any compensation can be received. Although sometimes the outcomes of cases isn’t as victims desired, they can at least feel more at peace knowing they did something, and tried to right a wrong in the most grown up and adult manner. But in order to win a case, you need to get the very best of the best attorneys behind you, so that no detail is missed, and every corner of the case is examined.

It is widely known, that doctors can take out certain professional liability insurances, which cover them for many cases of medical malpractice, but this doesn’t always stop victims from receiving compensation and what is deserved, as they are the ones who have either lost a loved one, or have to live with the outcomes of medical treatments. Attorneys can look into how this doctor has performed in the past, and if anything else has ever gone wrong with their medical procedures, and attorneys can also end up changing policies through winning cases, so where it may seem impossible to win a case because of a already set policy, an attorney can provide reasons why that policy should be changed, and win the case, thus making the world a better place by preventing future cases being developed. If you have been wronged, and lost someone, at least you will know that you have helped others avoid the same corruption you have had to encounter.

One company of attorneys which has a glowing reputation is Lane and Lane personal injury lawyers. Lane and Lane offer a service unlike any other, they offer the expertise to win cases and provide victims with what they deserve from situations, and also offer a personal human touch, that creates a warmth and comfort in all their clients. The one thing missing from most law offices is the ability to act humane, people forget they are dealing with peoples emotions, and everything goes by like 1,2,3. But with Lane and Lane, you can feel at home and get to know who you are dealing with, and as they are a family run company, you can feel the closeness in the offices, although they are built up of partners, they all work as a team of partners, which is a very effective way to run a business.

The lawyers at Lane and Lane have won many Medical Malpractice cases, and have even changed some policies working towards a brighter future. Simply take a look at their website, and view all the information they have on offer, you will soon see that they are up there with the best of law offices, and will assist you in winning your case.